Investment in Tourism marketing creates a payback to the economy and the Province many times over. The remarkable point is that the Province has few options like Tourism, where a positive return is first realized in the year in which the investment is made, a return that continues for many years. And, it is an investment that generates tax revenues for government, revenues that can be used to fund important needs for the Province – education and health. And those revenues are generated throughout the Province, to every community, every corner, providing positive economic benefits to rural and urban areas.
Western Province is the largest administrative region in Zambia with a total land area of 126,386 square kilometer. The Provincial headquarter of Western Province is Mongu which is located about 600 km from Lusaka the capital city of Zambia.
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